The Branding Toolbox© is a model for entrepreneurs with no background in branding to shape the vision and expression of their products. 

Using the analogy of “Brands are like people,” The Branding Toolbox© uses an intuitive, 3-dimensional approach to understanding the branding process; how a brand speaks, looks, and behaves. Once this approach is grasped, what I like to call the “4th dimension”, (a brand’s energy, soul, aura) is explored and used to really shape the personality of a brand.

Broken down into practical exercises, analogies, and specially devised branding games. The Branding Toolbox© is integrated, as a deep-dive workshop, into the syllabus of a Product Management class at General Assembly. Students who take this class are working professionals in the process of setting up their own startups or who hold managerial roles at fortune 500 companies including Google, Facebook, Twitter, Amazon, Adobe.